In partnership with Water.org, Stella Artois unveiled ‘The water clouds by Stella Artois’, a public art installation that visualised the impact of the “Buy a lady a drink” campaign–the beer brand’s on going commitment to help those lacking safe water.Available for viewing for one day during World Water Day, 22 March, New Yorkers were able to see the interactive piece of art at Westfield World Trade Center in the Oculus.
“Three years into the partnership with Stella Artois, it’s inspiring to see what we’ve been able to accomplish and the lives that we’ve changed,” said Matt Damon, Co-founder of Water.org. “We’ve always said that the only way to solve the world’s biggest problems is by coming together, and today is an example of just that.”
The installation was a visual representation of the number of people in the developing world who will gain access to clean water through the ‘Buy a lady a drink’ campaign, which Stella Artois began in 2015.
The art piece aimed to encourage passers-by to buy a limited edition Stella Artois Chalice. For every Chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world.
“Since January, over 125,000 Limited-Edition Chalices have been sold through this global initiative, which will help Water.org provide access to clean water for more than 125,000 people in the developing world,” said Harry Lewis, Vice President, Stella Artois. “It can be difficult to grasp how many individuals are affected by the global water crisis, but [this installation] allows us to visually highlight the impact we have been able to make on those in need through this campaign.”
Stella Artois and Water.org first launched ‘Buy a lady a drink’ in 2015, to help raise awareness of clean water access. This year, the brand announced a four-year commitment with Water.org to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
“Access to clean water is a fundamental human need, yet 663 million people still live without it,” said Gary White, CEO and Co-founder of Water.org. “With partners like Stella Artois, we’re able to find new ways to build awareness, increase our reach and raise funds to help solve the global water crisis.”